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Amongst the doom and gloom on the high street, ‘Next’ continues to sparkle at Christmas.
Next, the clothes retailer reported that its autumn and pre-Christmas sales were on target.
Total sales between 1st August and 24th December rose 3.1% compared to the same time the previous year. Next Directory sales grew 16.9%.
Next has seen its share price rise 39% over the past 12 months, easily outperforming a 5% fall in the broader FTSE 100 index.
Next have expressed uncertainty as to why the High Street performance had been so weak, citing one possibility as the retailer’s long-standing policy of not cutting the price of its products in the run-up to Christmas.
Richard Hunter, head of equities at brokerage Hargreaves Lansdown commented:
“Next's own admission of disappointment is a setback to its hitherto robust growth story”
“The fact that the company did not discount its products in the approach to Christmas may have been a factor, whilst the more general consumer malaise has yet to be corroborated by updates from its rivals.”
“In addition, higher sales do not necessarily translate to higher profits, so the fact that the company has been able to maintain operating margins may yet play into its hands.”
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