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Easily configurable software enables US retailers to engage in-store shoppers with online capabilities.
A new trend in the retail industry includes integrating iconic imagery into the shopping experience inside stores and beyond by using the VeriFone GlobalBay iPad Retailing solution from VeriFone Systems Inc.
The VeriFone GlobalBay iPad application allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for either immediate purchase or order online if the product is not available in the store. After hours, the iPad is used for distribution of training videos to store associates and managers.
GUESS Inc, American clothing retailer had implemented the VeriFone solution to enable consumer interaction with iPads mounted on rolling stands that serve as self-service kiosks to its online and in-store products to enhance the overall shopping experience and generate additional sales.
GUESS Executive Vice President and Chief Information Officer Michael Relich commented:
“VeriFone's GlobalBay iPad Retailing solution provides GUESS with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly.”
“Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more fulfilling and enjoyable.”
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